An exploratory analysis of quick service restaurants using tidyverse tools in R
This study presents an exploratory analysis of Quick Service Restaurants (QSR) industry in the US during 2015 by using publicly available data and open-source R software. The data analysis framework and tools utilized here were developed primarily by Hadley Wickham and are included in his tidyverse...
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2017-09-01
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Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9094/IM_2017_02_Dubas.pdf |
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doaj-ec862aca3e1348d2902f2b86ee0f113c2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262017-09-01132234010.21511/im.13(2).2017.03 9094An exploratory analysis of quick service restaurants using tidyverse tools in RKhalid M. Dubas0https://orcid.org/0000-0001-5271-4484Dr., Professor of Marketing, University of Mount Olive, NCThis study presents an exploratory analysis of Quick Service Restaurants (QSR) industry in the US during 2015 by using publicly available data and open-source R software. The data analysis framework and tools utilized here were developed primarily by Hadley Wickham and are included in his tidyverse package in R. This data analysis framework consists of data import, data wrangeling, data exploration (tranformation, visualization, and modeling), and communication of results (Wickham & Grolemund, 2016). These steps are illustrated by exploring the relationship between sales, customer satisfaction, and other characteristics of 65 QSR restaurants in the US. In order to facilitate reproduction and replication of this study, the dataset as well as the R code are included in this study.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9094/IM_2017_02_Dubas.pdfdata sciencemodel buildingquick service restaurantsR language and enviornmentreproducible researchtidyverse |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Khalid M. Dubas |
spellingShingle |
Khalid M. Dubas An exploratory analysis of quick service restaurants using tidyverse tools in R Innovative Marketing data science model building quick service restaurants R language and enviornment reproducible research tidyverse |
author_facet |
Khalid M. Dubas |
author_sort |
Khalid M. Dubas |
title |
An exploratory analysis of quick service restaurants using tidyverse tools in R |
title_short |
An exploratory analysis of quick service restaurants using tidyverse tools in R |
title_full |
An exploratory analysis of quick service restaurants using tidyverse tools in R |
title_fullStr |
An exploratory analysis of quick service restaurants using tidyverse tools in R |
title_full_unstemmed |
An exploratory analysis of quick service restaurants using tidyverse tools in R |
title_sort |
exploratory analysis of quick service restaurants using tidyverse tools in r |
publisher |
LLC "CPC "Business Perspectives" |
series |
Innovative Marketing |
issn |
1814-2427 1816-6326 |
publishDate |
2017-09-01 |
description |
This study presents an exploratory analysis of Quick Service Restaurants (QSR) industry in the US during 2015 by using publicly available data and open-source R software. The data analysis framework and tools utilized here were developed primarily by Hadley Wickham and are included in his tidyverse package in R. This data analysis framework consists of data import, data wrangeling, data exploration (tranformation, visualization, and modeling), and communication of results (Wickham & Grolemund, 2016). These steps are illustrated by exploring the relationship between sales, customer satisfaction, and other characteristics of 65 QSR restaurants in the US. In order to facilitate reproduction and replication of this study, the dataset as well as the R code are included in this study. |
topic |
data science model building quick service restaurants R language and enviornment reproducible research tidyverse |
url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9094/IM_2017_02_Dubas.pdf |
work_keys_str_mv |
AT khalidmdubas anexploratoryanalysisofquickservicerestaurantsusingtidyversetoolsinr AT khalidmdubas exploratoryanalysisofquickservicerestaurantsusingtidyversetoolsinr |
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1724585390116962304 |