The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia
Nowadays, tourism destinations are increasingly determined to convey an unique and competitive identity within the consumer’s mind. Despite the fact that a growing attention has been paid to the destination brand, in practice there is an inconsistency and sometimes an inexplicable lack of empirical...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2011-02-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/563.pdf
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