Coronavirus–inspired Metaphors in Political Discourse

• Main Authors: Silvana Neshkovska, Zorica Trajkova
• Format: Article
• Language: English
• Published: AAB College, Pristina 2020-12-01
• Series: Thesis
• Subjects: covid-19; politicians; speeches; metaphors; persuasive effect
• Online Access: https://thesis-journal.net/wp-content/uploads/2021/01/5.-Neshkovska-S.-Trajkova-Z-2020.pdf

In the face of the great danger posed by the Covid-19 pandemic, political leaders worldwide, speaking from a position of authority, delivered carefully crafted televised speeches and press conferences, intended to inform the public about the pandemic, its implications and the preventive restrictions they were imposing. The main objective of this paper is to investigate how politicians used language, particularly metaphors, when talking about and interpreting the newly created situation with the Covid-19 pandemic. For the purposes of this study a corpus was compiled of coronavirus-related speeches delivered by several key world political figures – Boris Johnson, Donald Trump, Angela Merkel, and Emanuel Macron. The speeches were delivered on a timeline from March to May 2020, i.e. the period that saw the inception, the peak and the gradual withdrawal of the first ‘wave’ of the coronavirus in Europe and the United States. A contrastive analysis of the speeches was carried out in order to detect similarities and differences in the use of metaphors on the part of the politicians, at the three specific time points of the pandemic’s trajectory.