Practices of “care of the self” in direct-sales organizations
This article discusses the role of the practices of “care of the self” (M. Foucault) in modern organizations. M. Foucault describes those practices as a set of exercises, bodily and mental, which transform an individual into subject. This article describes how such direct-sales organizations as Mary...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology
2013-09-01
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| Series: | Социологический журнал |
| Online Access: | http://jour.fnisc.ru/upload/journals/1/articles/418/submission/proof/418-61-745-1-10-20150127.pdf |
| Summary: | This article discusses the role of the practices of “care of the self” (M. Foucault) in modern organizations. M. Foucault describes those practices as a set of exercises, bodily and mental, which transform an individual into subject. This article describes how such direct-sales organizations as Mary Kay Cosmetics, Herbalife, TianDe and Amway use the practices of the self to increase loyalty and commitment of distributors whom they collaborate with. |
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| ISSN: | 1562-2495 |