Research on the impact of digital platforms on the business model of an organization

• Main Authors: A. A. Dashkov, E. S. Chernikova
• Format: Article
• Language: Russian
• Published: State University of Management 2021-04-01
• Series: E-Management
• Subjects: digital platform; digital transformation; digitalization; information technology; business model; digital ecosystem; marketing; multi sided platforms
• Online Access: https://e-management.guu.ru/jour/article/view/141

The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.