THE OODA LOOP AS AN INSTRUMENT FOR DEVELOPING INTELLECTUAL PROPERTY STRATEGIES IN SMES

• Main Author: Aldona DEREŃ
• Format: Article
• Language: English
• Published: Rzeszow University of Technology 2021-06-01
• Series: Humanities and Social Sciences
• Subjects: enterprise; strategy; creative strategy; intellectual property; ooda loop
• Online Access: https://journals.prz.edu.pl/hss/article/view/256

Intellectual property is closely related to the processes of creation and to the development and use of acquired knowledge, experience, and competence. It is also the result of human creativity, creativity, entrepreneurial behaviour, ideas, and inventions. The dynamics of the business environment, which should be considered both in macro- and micro-economic terms, forces companies to strive for continuous modification and diversification of economic and financial strategies. This same principle also applies to intellectual property strategies, which can be used not only in creating wealth but also in attaining competitive advantage for an enterprise. This article proposes the creation of intellectual property strategy based on the OODA loop, a model of a continuous process under continuous observation. All decisionmaking processes usually take place parallel to one another. The essence of the model is synchronization between observation and orientation; between orientation, decision and action; and the impact of actions taken by observation are assumed to be monitored. Basing creation of an intellectual property strategy on the OODA loop as proposed here is recommended for SMEs in Poland.