| Summary: | In the last twenty years, the knowledge producer’s discourses were “contagious”by distinct ideas about the end of the modern capitalism age. Actually, a new discourse can be identified among the university leaderships of the Braziliangovernmental Higher Education institutions. This study intends to identify the ideological aspects in the president of universities discourses. This position probably would be lead the academic production. A total of 27 university presidents discourses (signed articles) were collected and at least, 16 texts wereanalyzed. The “Discourse of the Collective Subject” (DSC) of these leader was divided in four topics: (1) University, (2) Education, (3) Research and (4) Extension. In the topic1were identified five “Central-Ideas”: -University fragility;University transforming function; Autonomy; Funding; and Politics Organization.In the topic 2, two CIs were identified: Generalist and global formationandEducation is not a commodity. Two CIs were also identified in the topic3: The role of the Research; andGraduation does not enable to the research.In the topic 4, one CI appeared: Share knowledge. The preliminary data indicates differences in the leader’s discourses about the Higher Education function. However, the datasuggest a trend to assume the knowledge as an economic product instead of social production.
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