Tata Nano: Case of Repositioning
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2021-09-01
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| Series: | Vikalpa |
| Online Access: | https://doi.org/10.1177/02560909211040692 |
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Article |
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doaj-eef52fa58fd047bdab7af650ebebda602021-09-28T21:34:29ZengSAGE PublishingVikalpa0256-09092021-09-014610.1177/02560909211040692Tata Nano: Case of RepositioningChandan Parsad0Sanjeev Prashar1Vinita S. Sahay2 is an Assistant Professor in the Marketing Department at the Indian Institute of Management Bodh Gaya. Dr Parsad received his Fellow Title (Doctorate) from the Indian Institute of Management Raipur. His areas of interest include impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studiesin and various other journals for institutions such as Emerald Group Publishing Limited. is a Professor at the Indian Institute of Management Raipur, India, in marketing management. Before this, he worked with the Institute of Management Technology (IMT), Ghaziabad, as a professor in marketing management. His areas of interest include impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studies in and various other journals for institutions such as Richard Ivey School of Business and Emerald Group Publishing Limited. e-mail: is a Director at the Indian Institute of Management Bodh Gaya, India. Before this, she worked with the Indian Institute of Management Raipur as a professor in marketing management. Her areas of interest include impulse buying, online buying, and marketing of services. She has published research papers/case studies in and various other journals for institutions such as Richard Ivey School of Business and Emerald Group Publishing Limited. e-mail: https://doi.org/10.1177/02560909211040692 |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Chandan Parsad Sanjeev Prashar Vinita S. Sahay |
| spellingShingle |
Chandan Parsad Sanjeev Prashar Vinita S. Sahay Tata Nano: Case of Repositioning Vikalpa |
| author_facet |
Chandan Parsad Sanjeev Prashar Vinita S. Sahay |
| author_sort |
Chandan Parsad |
| title |
Tata Nano: Case of Repositioning |
| title_short |
Tata Nano: Case of Repositioning |
| title_full |
Tata Nano: Case of Repositioning |
| title_fullStr |
Tata Nano: Case of Repositioning |
| title_full_unstemmed |
Tata Nano: Case of Repositioning |
| title_sort |
tata nano: case of repositioning |
| publisher |
SAGE Publishing |
| series |
Vikalpa |
| issn |
0256-0909 |
| publishDate |
2021-09-01 |
| url |
https://doi.org/10.1177/02560909211040692 |
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AT chandanparsad tatananocaseofrepositioning AT sanjeevprashar tatananocaseofrepositioning AT vinitassahay tatananocaseofrepositioning |
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