Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

• Main Authors: Larisa Nshanovna Ashalyan, Karine Valerievna Kuznecova, Alexander Timofeevich Petenko
• Format: Article
• Language: English
• Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-04-01
• Series: Управленческое консультирование
• Subjects: consumer behavior; consumer demand; conspicuous consumption; veblen effect; the effect bandwagon; snob effect; a luxury product value; the current state of the russian luxury market
• Online Access: https://www.acjournal.ru/jour/article/view/357

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.