THE EFFECTS OF SERVICE QUALITY, CUSTOMER SATISFACTION, TRUST, AND PERCEIVED VALUE TOWARDS CUSTOMER LOYALTY

This purpose of the research is to examine the effects of service quality, customer satisfaction, trust, and perceived value towards customer loyalty in KJKS BMT Bondho Tumoto Semarang. The sample was taken by using incidental sampling techniques and it had 98 customers. The data was analyzed by mul...

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Bibliographic Details
Main Authors: Tanisah Tanisah, Ida Maftukhah
Format: Article
Language:English
Published: Universitas Negeri Semarang 2015-03-01
Series:Jurnal Dinamika Manajemen
Subjects:
Online Access:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/4296