| Summary: | Mass communications play an important role in lifelong education. Therefore there is a need for formation of media and information literacy at students. The article also describes the features of the European approach to media and information literacy. The necessity of introduction of integrated media education in formal education for the development of metasubject skills needed for further learning and professional training throughout life. The following priority tasks of media education which are identified through experimental research are under discussion: formation of critical thinking, development of information security skills, ethics, etiquette, morality and responsibility. To implement an integrated media education, the strategic actions are: inclusion of the concept of “media education” or “media and information literacy” in the regulations for the formal education, a need to create media education environment as a part of education environment of education institutions, including media education training of students in activity of pedagogical institutions.
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