Marketing Performance Berbasis Product Innovativeness dan Islamic Differentiation Advantage

Marketing Performance Berbasis Product Innovativeness dan Islamic Differentiation Advantage

Penelitian ini bertujuan untuk menjelaskan sifat dar islamic differentiation advantage (IDA), Cost Advantage (CA) pada kinerja pemasaran UKM. IDA dan CA adalah driver yang dapat menciptakan keunggulan tersendiri yang mampu meningkatkan kinerja pemasaran dalam UKM , sedangkan Product Innovativeness (...

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Bibliographic Details
Main Author:	Firdaus Firdaus
Format:	Article
Language:	English
Published:	Institut Agama Islam Negeri Kendari 2020-06-01
Series:	Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Subjects:	product innovativeness, islamic differentiation advantage, cost advantage and marketing performance, sme’s
Online Access:	https://ejournal.iainkendari.ac.id/index.php/lifalah/article/view/1737

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