Presenting a Mathematical Model for Measuring Brand Equity
Brand plays an important role in contacting customers. Even from the customer’s viewpoint, it is a symbol of product quality. Measuring the brand equity in order to determine the brand position is of remarkable significance for companies, in particular Iranian ones. The purpose of this article is to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28616_e5c3a37e090f5dfdde76322c1fc5ac96.pdf |