From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil

This study aims at contributing to the analysis of the evolution of apparel industry in Brazil by answering the following questions: (a) Does global sourcing still explain the value upgrading process in the apparel production chains?; (b) Are there new sources of value upgrading to be considered?; (...

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Main Authors: Marcelo Machado Barbosa Pinto, Yeda Swirski de Souza
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2013-07-01
Series:BAR: Brazilian Administration Review
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1412.pdf
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spelling doaj-f0a392fa70924d7bb08cdb45630dfaa32020-11-25T00:19:19ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922013-07-01103304322From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in BrazilMarcelo Machado Barbosa PintoYeda Swirski de SouzaThis study aims at contributing to the analysis of the evolution of apparel industry in Brazil by answering the following questions: (a) Does global sourcing still explain the value upgrading process in the apparel production chains?; (b) Are there new sources of value upgrading to be considered?; (c) Is the dynamics of the apparel production pervaded by a phenomenon that is strongly related to a cultural and creative know-how? Two theoretical approaches are considered to unveil the value upgrading process in the apparel production: (a) theory about global value chains and (b) studies about cultural and creative industries. To investigate the research questions we analyzed the case of the Brazilian apparel industry evolution through the use of a methodological perspective nurtured by aspects of grounded theory. The findings of this study indicate that companies are able to upgrade not only through improvements in manufacturing steps but also by means of incorporating elements of cultural distinction in the apparel production. Analysis of the Brazilian case led us to propose an integrative theoretical approach where elements of the global apparel value chains are combined with studies of cultural and creative industries. We consider that an integrative approach can better explain value creation in the apparel industry in a context of new markets, where there is not only the development of apparel manufacturing clusters but also the emergence of a unique and local fashion apparel chain.http://www.anpad.org.br/periodicos/arq_pdf/a_1412.pdffashionfashion apparelglobal apparel value chainfashion apparel value chaincultural economy.
collection DOAJ
language English
format Article
sources DOAJ
author Marcelo Machado Barbosa Pinto
Yeda Swirski de Souza
spellingShingle Marcelo Machado Barbosa Pinto
Yeda Swirski de Souza
From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
BAR: Brazilian Administration Review
fashion
fashion apparel
global apparel value chain
fashion apparel value chain
cultural economy.
author_facet Marcelo Machado Barbosa Pinto
Yeda Swirski de Souza
author_sort Marcelo Machado Barbosa Pinto
title From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
title_short From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
title_full From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
title_fullStr From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
title_full_unstemmed From Garment to Fashion Production: An Analysis of the Evolution of the Apparel Industry in Brazil
title_sort from garment to fashion production: an analysis of the evolution of the apparel industry in brazil
publisher Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
series BAR: Brazilian Administration Review
issn 1807-7692
publishDate 2013-07-01
description This study aims at contributing to the analysis of the evolution of apparel industry in Brazil by answering the following questions: (a) Does global sourcing still explain the value upgrading process in the apparel production chains?; (b) Are there new sources of value upgrading to be considered?; (c) Is the dynamics of the apparel production pervaded by a phenomenon that is strongly related to a cultural and creative know-how? Two theoretical approaches are considered to unveil the value upgrading process in the apparel production: (a) theory about global value chains and (b) studies about cultural and creative industries. To investigate the research questions we analyzed the case of the Brazilian apparel industry evolution through the use of a methodological perspective nurtured by aspects of grounded theory. The findings of this study indicate that companies are able to upgrade not only through improvements in manufacturing steps but also by means of incorporating elements of cultural distinction in the apparel production. Analysis of the Brazilian case led us to propose an integrative theoretical approach where elements of the global apparel value chains are combined with studies of cultural and creative industries. We consider that an integrative approach can better explain value creation in the apparel industry in a context of new markets, where there is not only the development of apparel manufacturing clusters but also the emergence of a unique and local fashion apparel chain.
topic fashion
fashion apparel
global apparel value chain
fashion apparel value chain
cultural economy.
url http://www.anpad.org.br/periodicos/arq_pdf/a_1412.pdf
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