THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS
The main objective of this paper is to study the impact of artificial intelligence (AI) in business, both by using automated tools to provide decision support for companies and their customers, and the presentation of the finished product in a digital environment. New methods of approaching the cust...
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Universitatea din Craiova
2021-08-01
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Online Access: | http://feaa.ucv.ro/annals/v1_2021/001.pdf |
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doaj-f0ad73aa206d478a95570c1e23552d952021-07-29T18:33:22ZengUniversitatea din CraiovaAnnals of the University of Craiova: Economic Sciences Series1223-365X1843-37232021-08-01149512THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESSSabin – Alexandru Babeanu0Viorel - Costin Banta1The University of Bucharest, Bucharest, RomaniaThe Bucharest University of Economic Studies, Faculty of Accounting and Management, Information Systems, Management Information Systems Department,Bucharest, RomaniaThe main objective of this paper is to study the impact of artificial intelligence (AI) in business, both by using automated tools to provide decision support for companies and their customers, and the presentation of the finished product in a digital environment. New methods of approaching the customer will appear after the transition to automated tools, and these methods require a detailed predictive analysis, because the result will be customer satisfaction in the first place, which will increase the company's profit. Customers will have unlimited time to search for offers, because digital promotions require the existence of details on the Internet, regardless of the consultation period. Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service.http://feaa.ucv.ro/annals/v1_2021/001.pdfai - artificial intelligencebig databusiness intelligencemarketingpredictive analysis |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Sabin – Alexandru Babeanu Viorel - Costin Banta |
spellingShingle |
Sabin – Alexandru Babeanu Viorel - Costin Banta THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS Annals of the University of Craiova: Economic Sciences Series ai - artificial intelligence big data business intelligence marketing predictive analysis |
author_facet |
Sabin – Alexandru Babeanu Viorel - Costin Banta |
author_sort |
Sabin – Alexandru Babeanu |
title |
THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS |
title_short |
THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS |
title_full |
THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS |
title_fullStr |
THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS |
title_full_unstemmed |
THE IMPACT OF ARTIFICIAL INTELLIGENCE USAGE IN BUSINESS |
title_sort |
impact of artificial intelligence usage in business |
publisher |
Universitatea din Craiova |
series |
Annals of the University of Craiova: Economic Sciences Series |
issn |
1223-365X 1843-3723 |
publishDate |
2021-08-01 |
description |
The main objective of this paper is to study the impact of artificial intelligence (AI) in business, both by using automated tools to provide decision support for companies and their customers, and the presentation of the finished product in a digital environment. New methods of approaching the customer will appear after the transition to automated tools, and these methods require a
detailed predictive analysis, because the result will be customer satisfaction in the first place, which will increase the company's profit. Customers will have unlimited time to search for offers, because digital promotions require the existence of details on the Internet, regardless of the consultation period.
Therefore, the client will have access to a permanent, comparative consultancy, this being a new marketing strategy, which will ensure a better promotion of a product or service. |
topic |
ai - artificial intelligence big data business intelligence marketing predictive analysis |
url |
http://feaa.ucv.ro/annals/v1_2021/001.pdf |
work_keys_str_mv |
AT sabinalexandrubabeanu theimpactofartificialintelligenceusageinbusiness AT viorelcostinbanta theimpactofartificialintelligenceusageinbusiness AT sabinalexandrubabeanu impactofartificialintelligenceusageinbusiness AT viorelcostinbanta impactofartificialintelligenceusageinbusiness |
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