Risk Aversion and Preference for Store Price Format
When choosing among retail store formats, consumers face two alternatives: everyday-low-price (EDLP) stores that offer lower mean prices, with less variation over time, or promotion-based (HILO) stores that offer higher mean prices but more variation over time. In this study, we investigate a relati...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2016-09-01
|
| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/246173 |