Risk Aversion and Preference for Store Price Format
When choosing among retail store formats, consumers face two alternatives: everyday-low-price (EDLP) stores that offer lower mean prices, with less variation over time, or promotion-based (HILO) stores that offer higher mean prices but more variation over time. In this study, we investigate a relati...
Main Authors: | Koichi Yonezawa, Timothy J. Richards |
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Format: | Article |
Language: | English |
Published: |
Western Agricultural Economics Association
2016-09-01
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Series: | Journal of Agricultural and Resource Economics |
Subjects: | |
Online Access: | https://ageconsearch.umn.edu/record/246173 |
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