| Summary: | Despite efforts to revitalise the poultry sector in Ghana, there is lack of attention to alternative
economic strategies within the sector that can contribute to its sustainability. Against this backdrop,
this research selected purposively 5 leading poultry farms in the Kumasi Metropolis in Ghana to
explore their agrotourism potential. Interviews were carried out with the 5 farm managers as well as 2
officials from the Ghana Tourism Authority and an official from the Ministry of Food and Agriculture. In
addition, 50 poultry farm workers were purposively selected from the 5 farms and 50 semi-structured
questionnaires were administered on face-to-face basis. The data collected were both quantitative
and qualitative. The quantitative data were analysed using SPSS Version 16, employing largely
descriptive statistics. The qualitative data were analysed using thematic analysis. The study revealed
that there is the need for capacity building to enhance the skills of the farm managers and workers for
successful agrotourism enterprise. There is also the need for government support towards developing
the poultry sector and agrotourism.
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