The effects of consumption values on new product adoption intention: A study of personal electronic industry in Ho Chi Minh City

• Main Authors: Dư Thị Chung, Ngô Thị Thu, Trần Văn Thi
• Format: Article
• Language: Vietnamese
• Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2021-01-01
• Series: Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
• Subjects: giá trị chức năng; giá trị cảm xúc; giá trị tri thức; giá trị kinh tế; chấp nhận sản phẩm mới
• Online Access: https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1334

This research examines the impact of consumption values on adoption of new personal electronics products such as wearable devices, tablets and smartphones. A data set was collected from 640 consumers in Ho Chi Minh City. Structural equation modeling (SEM) was adopted to test hypotheses. The results show four consumption values have positively related with the intention to adopt new personal electronic devices from the biggest impact to smallest one, including: functional value, hedonic value, epistemic value and economic value. From the results, this research proposed some implications for the sake of enhancing the understanding of consumers’ new product adoption intention, especially during the product launch stage.