The effects of consumption values on new product adoption intention: A study of personal electronic industry in Ho Chi Minh City

The effects of consumption values on new product adoption intention: A study of personal electronic industry in Ho Chi Minh City

This research examines the impact of consumption values on adoption of new personal electronics products such as wearable devices, tablets and smartphones. A data set was collected from 640 consumers in Ho Chi Minh City. Structural equation modeling (SEM) was adopted to test hypotheses. The results...

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Bibliographic Details
Main Authors:	Dư Thị Chung, Ngô Thị Thu, Trần Văn Thi
Format:	Article
Language:	Vietnamese
Published:	TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2021-01-01
Series:	Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:	giá trị chức năng giá trị cảm xúc giá trị tri thức giá trị kinh tế chấp nhận sản phẩm mới
Online Access:	https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1334

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