An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives

• Main Authors: Pedro Palos-Sanchez, Jose Ramon Saura, Raquel Ayestaran
• Format: Article
• Language: English
• Published: MDPI AG 2021-02-01
• Series: Mathematics
• Subjects: Bitcoin; business executives; technology adoption; privacy
• Online Access: https://www.mdpi.com/2227-7390/9/4/355

The purpose of this research study is to analyze the exploratory study of the adoption of Bitcoin cryptocurrency based on blockchain technology and its use as a means of payment in companies. This research is exploratory in nature. As such, an adoption model was investigated using the technology acceptance model (TAM) which was extended with new variables. The sample was made up of business executives from companies and commercial establishments (<i>n </i>= 248). Partial least squares structural equation modeling (PLS-SEM) was chosen as the analysis and evaluation technique for the model. The authors demonstrated that privacy has an important influence on perceived utility, and that trust has a very significant influence on privacy and perceived ease of use, thus indirectly affecting the intention to use cryptocurrencies.