Destination Brand Personality of Portugal for the Russian-Speaking Market
Nowadays brand personality is admitted to be one of the essential parts of brand strategy. It has also become a popular aspect of destination branding due to the fact that destinations are constantly competing for visitors attention in various ways. The term of branding has been first applied to mar...
Main Authors: | Taisiya Chaykina, Manuela Guerreiro, Júlio Mendes |
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Format: | Article |
Language: | English |
Published: |
Research Centre in Tourism, Sustainability and Well-being - CinTurs
2014-03-01
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Series: | Journal of Spatial and Organizational Dynamics |
Subjects: | |
Online Access: | http://www.cieo.pt/journal/J_1_14/article2.pdf |
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