KONSTRUKSI IDEOLOGI GENDER PADA MAJALAH WANITA (ANALISIS WACANA KRITIS MAJALAH UMMI)
UMMI’s magazine is one of Islamic magazine which is segmented for women and has positioned their self as da’wa media. The problems of this research are how UMMI construct the gender rules to their readers and how that rules are presented in this media. The approach that used in this research is the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IAIN Purwokerto
2015-03-01
|
| Series: | Komunika |
| Subjects: | |
| Online Access: | http://ejournal.iainpurwokerto.ac.id/index.php/komunika/article/view/170 |
| Summary: | UMMI’s magazine is one of Islamic magazine which is segmented for women and
has positioned their self as da’wa media. The problems of this research are how UMMI
construct the gender rules to their readers and how that rules are presented in this media.
The approach that used in this research is the theory of content of media from Shoemaker
and Reese. There are many factors that influence of content of media such as individual
factors, media’s rutinity, organizational factor, extra media and ideologi. Method being
used in this research was qualitative-descriptive along with critical discourse analysis from
Norman Fairclough. The result showed that UMMI successfully construct double rules to
their readers. |
|---|---|
| ISSN: | 1978-1261 2548-9496 |