The Citizen as Issue Specialists in a Changing Media Environment

• Main Authors: Yong Jin Park, S. Mo Jang
• Format: Article
• Language: English
• Published: MDPI AG 2013-11-01
• Series: Future Internet
• Subjects: specialist; generalist; new media; traditional media; issue publics; issue importance
• Online Access: http://www.mdpi.com/1999-5903/5/4/568

Although recent research suggests that the selective nature of new media helps foster issue specialists, little empirical evidence has been documented, mostly due to theoretical and methodological limitations. Extending the concept of issue publics, the present study proposes a method to estimate the degree to which an individual is a specialist- or a generalist-type citizen. Applying the method to the 2008 American National Election Studies data, the study reveals various characteristics of specialists and generalists. The results indicate that specialist-type citizens are positively associated with online news use, but negatively associated with conventional news media, such as television, newspaper, and radio. The implications of the growth of specialists as well as the validity of the proposed method are discussed.