| Summary: | In Brazil, formal wholesale trade of floriculture products is concentrated in the state of São Paulo, which represents 90% of the national market. Through the most diverse sales systems, wholesale trade of flowers and ornamental plants is in expansion and is carried out both in supply centers and sales centers. The aim of this study is to present the characteristics, dynamics, and history of trade in the main flower and ornamental plant wholesale markets in Brazil. To analyze these markets, we collected primary data provided by the wholesale markets themselves and secondary data obtained from bibliographic research. The wholesale flower and ornamental plant market in Brazil is concentrated in the state of São Paulo, although there are supply centers in other states. This market is mainly formed by Veiling Holambra, CEASA/Campinas, CEAGESP-ETSP, and Cooperflora/Floranet, with transactions of more than R$ 732 million/year, and 48.77% of this amount is through Veiling Holambra.
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