Interplays Between Corporate Reputation And Media – A Bibliometric Analysis
As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – bui...
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Online Access: | https://doi.org/10.2478/sbe-2020-0044 |
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doaj-f4edca3f3d0649368eeaea4fe60c47e22021-09-05T14:01:47ZengSciendoStudies in Business and Economics2344-54162020-12-01153456010.2478/sbe-2020-0044Interplays Between Corporate Reputation And Media – A Bibliometric AnalysisLeila Lunguleac-Bardasuc0Camelia Budac1Claudia Ogrean2Malaga University, SpainLucian Blaga University of Sibiu, RomaniaLucian Blaga University of Sibiu, RomaniaAs strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.https://doi.org/10.2478/sbe-2020-0044corporate/firm reputationmediabibliometric analysiswos core collectionvosviewer |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Leila Lunguleac-Bardasuc Camelia Budac Claudia Ogrean |
spellingShingle |
Leila Lunguleac-Bardasuc Camelia Budac Claudia Ogrean Interplays Between Corporate Reputation And Media – A Bibliometric Analysis Studies in Business and Economics corporate/firm reputation media bibliometric analysis wos core collection vosviewer |
author_facet |
Leila Lunguleac-Bardasuc Camelia Budac Claudia Ogrean |
author_sort |
Leila Lunguleac-Bardasuc |
title |
Interplays Between Corporate Reputation And Media – A Bibliometric Analysis |
title_short |
Interplays Between Corporate Reputation And Media – A Bibliometric Analysis |
title_full |
Interplays Between Corporate Reputation And Media – A Bibliometric Analysis |
title_fullStr |
Interplays Between Corporate Reputation And Media – A Bibliometric Analysis |
title_full_unstemmed |
Interplays Between Corporate Reputation And Media – A Bibliometric Analysis |
title_sort |
interplays between corporate reputation and media – a bibliometric analysis |
publisher |
Sciendo |
series |
Studies in Business and Economics |
issn |
2344-5416 |
publishDate |
2020-12-01 |
description |
As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania. |
topic |
corporate/firm reputation media bibliometric analysis wos core collection vosviewer |
url |
https://doi.org/10.2478/sbe-2020-0044 |
work_keys_str_mv |
AT leilalunguleacbardasuc interplaysbetweencorporatereputationandmediaabibliometricanalysis AT cameliabudac interplaysbetweencorporatereputationandmediaabibliometricanalysis AT claudiaogrean interplaysbetweencorporatereputationandmediaabibliometricanalysis |
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1717809644197380096 |