Social Feedback Loop in the Organic Food Purchase Decision-Making Process

Social Feedback Loop in the Organic Food Purchase Decision-Making Process

To ensure the food industry continues to grow, it is vital to properly understand the factors that impact the purchasing of organic food. Research offers ambiguous findings about what drives consumers to decide to purchase food labeled as organic. This study advances the current theories on organic...

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Bibliographic Details
Main Authors: Marko Ogorevc, Kaja Primc, Renata Slabe-Erker, Barbara Kalar, Miha Dominko, Nika Murovec, Tjaša Bartolj
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Sustainability
Subjects:
organic food purchasing
Schwartz’s theory
feedback loop
attitudes
intentions
social norms
Online Access:https://www.mdpi.com/2071-1050/12/10/4174

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