Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya
Middle class is an interesting topic in social studies to do a research. Based on Mckenzie, there are currently 45 million people in Indonesia can be categorized as middle class, and in 2030 will reach 135 million people. The middle class is the biggest support of drive economic growth from the dema...
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Universitas Udayana
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doaj-f78f2647231c4be694e97b26c386dac52020-11-25T02:32:43ZengUniversitas UdayanaJurnal Ekonomi Kuantitatif Terapan2301-89682303-01862014-05-01717395Modelling Demand Side Kelas Menengah Pemuda Kota SurabayaAchmadi Achmadi0Gigih Prihantono1Magister Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas AirlanggaMagister Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas AirlanggaMiddle class is an interesting topic in social studies to do a research. Based on Mckenzie, there are currently 45 million people in Indonesia can be categorized as middle class, and in 2030 will reach 135 million people. The middle class is the biggest support of drive economic growth from the demand side. This study aims to perform a simple modeling of middle-class’s cuncumption behavior, which study middle-class subculture in the city of Surabaya. This study uses an econometric tool called the logistic regression with two purchases decision, impulse buying and planned buying, as dependent variables in the model. Results of this study also show that the income effect variables, motivational variables and variable materialistic values ??consume has a significant and positive effect on impulse buying purchasing decisions. While product involvement variable have positive influence on planned purchases buying behavior.http://ojs.unud.ac.id/index.php/jekt/article/view/8771modellingdemand sidemiddle classyouth |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Achmadi Achmadi Gigih Prihantono |
spellingShingle |
Achmadi Achmadi Gigih Prihantono Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya Jurnal Ekonomi Kuantitatif Terapan modelling demand side middle class youth |
author_facet |
Achmadi Achmadi Gigih Prihantono |
author_sort |
Achmadi Achmadi |
title |
Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya |
title_short |
Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya |
title_full |
Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya |
title_fullStr |
Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya |
title_full_unstemmed |
Modelling Demand Side Kelas Menengah Pemuda Kota Surabaya |
title_sort |
modelling demand side kelas menengah pemuda kota surabaya |
publisher |
Universitas Udayana |
series |
Jurnal Ekonomi Kuantitatif Terapan |
issn |
2301-8968 2303-0186 |
publishDate |
2014-05-01 |
description |
Middle class is an interesting topic in social studies to do a research. Based on Mckenzie, there are currently 45 million people in Indonesia can be categorized as middle class, and in 2030 will reach 135 million people. The middle class is the biggest support of drive economic growth from the demand side. This study aims to perform a simple modeling of middle-class’s cuncumption behavior, which study middle-class subculture in the city of Surabaya. This study uses an econometric tool called the logistic regression with two purchases decision, impulse buying and planned buying, as dependent variables in the model. Results of this study also show that the income effect variables, motivational variables and variable materialistic values ??consume has a significant and positive effect on impulse buying purchasing decisions. While product involvement variable have positive influence on planned purchases buying behavior. |
topic |
modelling demand side middle class youth |
url |
http://ojs.unud.ac.id/index.php/jekt/article/view/8771 |
work_keys_str_mv |
AT achmadiachmadi modellingdemandsidekelasmenengahpemudakotasurabaya AT gigihprihantono modellingdemandsidekelasmenengahpemudakotasurabaya |
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1715456565829435392 |