Launching a New Brand of Women’s Underwear

Women’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presente...

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Bibliographic Details
Main Authors:	Ivana Kojundzic, Alica Grilec, Ksenija Dolezal, Irena Sabaric
Format:	Article
Language:	English
Published:	Seniko studio Ltd 2018-09-01
Series:	Textile & Leather Review
Subjects:	Underwear fashion brand SWOT analysis
Online Access:	http://www.textile-leather.com/wp-content/uploads/2018/08/Kojundzic-Textile-leather-rewiev-2-2018.pdf

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spelling	doaj-f8f1fdbd518146e99855e267e32ade202020-11-25T02:48:07ZengSeniko studio LtdTextile & Leather Review2623-62572623-62812018-09-0112647110.31881/TLR.2018.vol1.iss2.p64-71.a5Launching a New Brand of Women’s UnderwearIvana Kojundzic0Alica Grilec1Ksenija Dolezal2Irena Sabaric3University of Zagreb Faculty of Textile Technology, Department of Clothing Technology, CroatiaUniversity of Zagreb Faculty of Textile Technology, Department of Clothing Technology, CroatiaUniversity of Zagreb Faculty of Textile Technology, Department of Clothing Technology, CroatiaUniversity of Zagreb Faculty of Textile Technology, Department of Clothing Technology, CroatiaWomen’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix.http://www.textile-leather.com/wp-content/uploads/2018/08/Kojundzic-Textile-leather-rewiev-2-2018.pdfUnderwearfashion brandSWOT analysis
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Ivana Kojundzic Alica Grilec Ksenija Dolezal Irena Sabaric
spellingShingle	Ivana Kojundzic Alica Grilec Ksenija Dolezal Irena Sabaric Launching a New Brand of Women’s Underwear Textile & Leather Review Underwear fashion brand SWOT analysis
author_facet	Ivana Kojundzic Alica Grilec Ksenija Dolezal Irena Sabaric
author_sort	Ivana Kojundzic
title	Launching a New Brand of Women’s Underwear
title_short	Launching a New Brand of Women’s Underwear
title_full	Launching a New Brand of Women’s Underwear
title_fullStr	Launching a New Brand of Women’s Underwear
title_full_unstemmed	Launching a New Brand of Women’s Underwear
title_sort	launching a new brand of women’s underwear
publisher	Seniko studio Ltd
series	Textile & Leather Review
issn	2623-6257 2623-6281
publishDate	2018-09-01
description	Women’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix.
topic	Underwear fashion brand SWOT analysis
url	http://www.textile-leather.com/wp-content/uploads/2018/08/Kojundzic-Textile-leather-rewiev-2-2018.pdf
work_keys_str_mv	AT ivanakojundzic launchinganewbrandofwomensunderwear AT alicagrilec launchinganewbrandofwomensunderwear AT ksenijadolezal launchinganewbrandofwomensunderwear AT irenasabaric launchinganewbrandofwomensunderwear
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Launching a New Brand of Women’s Underwear

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