Clay Workshop as Staff’s Competency Self-Evaluation Related to Business Strategy

• Main Authors: Riitta Forsten-Astikainen, Kyllikki Taipale-Erävala
• Format: Article
• Language: English
• Published: International School for Social and Business Studies 2018-12-01
• Series: International Journal of Management, Knowledge and Learning
• Subjects: self-evaluation; competency; clay workshop; case study; Finland
• Online Access: http://www.issbs.si/press/ISSN/2232-5697/7_141-164.pdf

This case study examines staff members’ self-evaluations of competency relative to a set business strategy and firm’s strategic goals. The study employed a rarely utilized arts-based research approach focused on a clay workshop in conjunction with storytelling. The data was collected via interviews with 16 staff members participating in strategy discussions. The research demonstrated that the inclusion of staff members in a firm’s strategy efforts can produce more diversity and greater creativity by increasing the utilization of reflection as a strategic method. The originality of this study lies in the methodology: a clay-centered workshop was utilized to produce staff’s reflections.