Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims
ABSTRACT Objective: To characterize the presence of nutrient claims on the front-of-pack labels of ultra-processed foods directed at children and gain insight on children' views about the presence of marketing strategies and nutrient claims on labels of ultra-processed foods. Methods: Analysis...
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Pontifícia Universidade Católica de Campinas
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doaj-f9a19a36a37249ca8334d282f25c0ec12020-11-24T23:42:22ZengPontifícia Universidade Católica de CampinasRevista de Nutrição1678-986529682183210.1590/1678-98652016000600007S1415-52732016000600821Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claimsNatália Durigon ZUCCHIGiovanna Medeiros Rataichesck FIATESABSTRACT Objective: To characterize the presence of nutrient claims on the front-of-pack labels of ultra-processed foods directed at children and gain insight on children' views about the presence of marketing strategies and nutrient claims on labels of ultra-processed foods. Methods: Analysis of images (front panel, nutrition facts table, and ingredients list) of labels from 535 packaged foods with marketing strategies directed at children obtained in an audit-type survey conducted at a Brazilian large supermarket store. Food products with ultra-processed characteristics were identified, and the nutrient claims were quantified and described. Focus groups were conducted with children aged 8-10 years. Results: A total of 472 (88.0%) of the 535 packaged foods directed at children were classified as ultra-processed. Of these, 220 (46.6%) had one or more nutrient claims on their front-of-pack label (n=321), most (n=236, 73.5%) claiming the presence/increased quantities of vitamins and minerals. The most common 'free/reduced' content claim regarded trans fat content (n=48). The focus groups allowed the identification of a noticeable influence of nutrition claims on children, who considered the emphasis important but were confused by the meaning and focus of such claims. Conclusion: Highlighted nutrient claims on the packages of ultra-processed foods were common and seemed to influence the children's perception of the products' quality as a whole. The results indicate the need of thoroughly reviewing the legislation on nutrient claims on the packages of ultra-processed foods.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-52732016000600821&lng=en&tlng=enCriançaGrupos focaisMarketingRotulagem nutricional |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Natália Durigon ZUCCHI Giovanna Medeiros Rataichesck FIATES |
spellingShingle |
Natália Durigon ZUCCHI Giovanna Medeiros Rataichesck FIATES Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims Revista de Nutrição Criança Grupos focais Marketing Rotulagem nutricional |
author_facet |
Natália Durigon ZUCCHI Giovanna Medeiros Rataichesck FIATES |
author_sort |
Natália Durigon ZUCCHI |
title |
Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
title_short |
Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
title_full |
Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
title_fullStr |
Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
title_full_unstemmed |
Analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
title_sort |
analysis of the presence of nutrient claims on labels of ultra-processed foods directed at children and of the perception of kids on such claims |
publisher |
Pontifícia Universidade Católica de Campinas |
series |
Revista de Nutrição |
issn |
1678-9865 |
description |
ABSTRACT Objective: To characterize the presence of nutrient claims on the front-of-pack labels of ultra-processed foods directed at children and gain insight on children' views about the presence of marketing strategies and nutrient claims on labels of ultra-processed foods. Methods: Analysis of images (front panel, nutrition facts table, and ingredients list) of labels from 535 packaged foods with marketing strategies directed at children obtained in an audit-type survey conducted at a Brazilian large supermarket store. Food products with ultra-processed characteristics were identified, and the nutrient claims were quantified and described. Focus groups were conducted with children aged 8-10 years. Results: A total of 472 (88.0%) of the 535 packaged foods directed at children were classified as ultra-processed. Of these, 220 (46.6%) had one or more nutrient claims on their front-of-pack label (n=321), most (n=236, 73.5%) claiming the presence/increased quantities of vitamins and minerals. The most common 'free/reduced' content claim regarded trans fat content (n=48). The focus groups allowed the identification of a noticeable influence of nutrition claims on children, who considered the emphasis important but were confused by the meaning and focus of such claims. Conclusion: Highlighted nutrient claims on the packages of ultra-processed foods were common and seemed to influence the children's perception of the products' quality as a whole. The results indicate the need of thoroughly reviewing the legislation on nutrient claims on the packages of ultra-processed foods. |
topic |
Criança Grupos focais Marketing Rotulagem nutricional |
url |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-52732016000600821&lng=en&tlng=en |
work_keys_str_mv |
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