The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.  Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been cond...

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Bibliographic Details
Main Authors: Muhammad Andreaginola Pratama, Rizki Pratama Saleh Siregar, Sabrina Oktaria Sihombing
Format: Article
Language:Indonesian
Published: Universitas Negeri Yogyakarta 2019-10-01
Series:Jurnal Economia
Subjects:
brand equity
customer satisfaction
brand loyalty
sem
Online Access:https://journal.uny.ac.id/index.php/economia/article/view/27314

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