International marketing brand image
The brand is at same time a name, mark, symbol, design of their combination. In contributes to the identification and differentiation of a market product, product mix or company. The brand none exists solely in the communication and through the communication with consumers. The brand being as prefer...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710203117K.pdf |
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doaj-fa26a11d2bfe48d0b4d64c75977e93cd2020-11-24T23:21:38ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642002-01-01333-41171220354-34710203117KInternational marketing brand imageKadijević Đorđe M.0Beogradska poslovna škola, BeogradThe brand is at same time a name, mark, symbol, design of their combination. In contributes to the identification and differentiation of a market product, product mix or company. The brand none exists solely in the communication and through the communication with consumers. The brand being as preferred, leads to the familiarity with the consumer who insists on buying it. In marketing communication, the brand name announces its uniqueness and permanent identity. Owning one's own brand contributes to the creation of company's positive and strong image -communicational target and profit - economic target.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710203117K.pdfbrandimageproductdifferentiationcompany |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Kadijević Đorđe M. |
| spellingShingle |
Kadijević Đorđe M. International marketing brand image Marketing (Beograd. 1991) brand image product differentiation company |
| author_facet |
Kadijević Đorđe M. |
| author_sort |
Kadijević Đorđe M. |
| title |
International marketing brand image |
| title_short |
International marketing brand image |
| title_full |
International marketing brand image |
| title_fullStr |
International marketing brand image |
| title_full_unstemmed |
International marketing brand image |
| title_sort |
international marketing brand image |
| publisher |
Srpsko udruženje za marketing |
| series |
Marketing (Beograd. 1991) |
| issn |
0354-3471 2334-8364 |
| publishDate |
2002-01-01 |
| description |
The brand is at same time a name, mark, symbol, design of their combination. In contributes to the identification and differentiation of a market product, product mix or company. The brand none exists solely in the communication and through the communication with consumers. The brand being as preferred, leads to the familiarity with the consumer who insists on buying it. In marketing communication, the brand name announces its uniqueness and permanent identity. Owning one's own brand contributes to the creation of company's positive and strong image -communicational target and profit - economic target. |
| topic |
brand image product differentiation company |
| url |
http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710203117K.pdf |
| work_keys_str_mv |
AT kadijevicđorđem internationalmarketingbrandimage |
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