Value Creation Attributes—Clustering Strategic Options for Romanian SMEs
Value proposition can be an important source of competitive advantage for small and medium sized enterprises (SMEs). Unlike large companies which follow a rational and sequential process, developing a value proposition in an SME is instead a trial and error process. Therefore, those companies are ex...
Main Authors: | Alin Stancu, Alina Filip, Mihai Ioan Roșca, Daniela Ioniță, Raluca Căplescu, Andrei Cânda, Laura Daniela Roșca |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-08-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/17/7007 |
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