Value Creation Attributes—Clustering Strategic Options for Romanian SMEs

Value Creation Attributes—Clustering Strategic Options for Romanian SMEs

Value proposition can be an important source of competitive advantage for small and medium sized enterprises (SMEs). Unlike large companies which follow a rational and sequential process, developing a value proposition in an SME is instead a trial and error process. Therefore, those companies are ex...

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Bibliographic Details
Main Authors: Alin Stancu, Alina Filip, Mihai Ioan Roșca, Daniela Ioniță, Raluca Căplescu, Andrei Cânda, Laura Daniela Roșca
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
value creation
value attributes
SME’s
cluster analysis
quantitative marketing research
Online Access:https://www.mdpi.com/2071-1050/12/17/7007

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