Italian consumers׳ preferences regarding dealcoholized wine, information and price

Italian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine...

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Main Authors: Antonio Stasi, Francesco Bimbo, Rosaria Viscecchia, Antonio Seccia
Format: Article
Language:English
Published: Firenze University Press 2014-06-01
Series:Wine Economics and Policy
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S221297741400009X
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spelling doaj-fa5f955f4e51446dbbff8d9f02c226dc2020-11-25T03:43:03ZengFirenze University PressWine Economics and Policy2212-97742014-06-0131546110.1016/j.wep.2014.05.002Italian consumers׳ preferences regarding dealcoholized wine, information and priceAntonio StasiFrancesco BimboRosaria ViscecchiaAntonio SecciaItalian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice-modeling techniques. The results suggest that alcohol content of wine positively influences consumers׳ preferences and that dealcoholization generates aversion. Consumers tend to buy dealcoholized wine only for a discount proportional to the reduction in alcohol content. The target group for dealcoholized wine is younger, infrequent consumers, label readers, and people with alcohol dependency problems. Policy implications concern the fact that dealcoholized wine should not be labeled or marketed as a wine and that actions aimed at increasing consumer confidence toward this new product should be implemented.http://www.sciencedirect.com/science/article/pii/S221297741400009XDealcoholized wineChoice modelingAcceptabilityWillingness to pay
collection DOAJ
language English
format Article
sources DOAJ
author Antonio Stasi
Francesco Bimbo
Rosaria Viscecchia
Antonio Seccia
spellingShingle Antonio Stasi
Francesco Bimbo
Rosaria Viscecchia
Antonio Seccia
Italian consumers׳ preferences regarding dealcoholized wine, information and price
Wine Economics and Policy
Dealcoholized wine
Choice modeling
Acceptability
Willingness to pay
author_facet Antonio Stasi
Francesco Bimbo
Rosaria Viscecchia
Antonio Seccia
author_sort Antonio Stasi
title Italian consumers׳ preferences regarding dealcoholized wine, information and price
title_short Italian consumers׳ preferences regarding dealcoholized wine, information and price
title_full Italian consumers׳ preferences regarding dealcoholized wine, information and price
title_fullStr Italian consumers׳ preferences regarding dealcoholized wine, information and price
title_full_unstemmed Italian consumers׳ preferences regarding dealcoholized wine, information and price
title_sort italian consumers׳ preferences regarding dealcoholized wine, information and price
publisher Firenze University Press
series Wine Economics and Policy
issn 2212-9774
publishDate 2014-06-01
description Italian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoholic content and the dealcoholization intensity information on the label. The analysis assumes dealcoholized wine is an imperfect substitute for traditional wines. Dealcoholization level, price, and other wine attributes are simultaneously evaluated by drawing on choice-modeling techniques. The results suggest that alcohol content of wine positively influences consumers׳ preferences and that dealcoholization generates aversion. Consumers tend to buy dealcoholized wine only for a discount proportional to the reduction in alcohol content. The target group for dealcoholized wine is younger, infrequent consumers, label readers, and people with alcohol dependency problems. Policy implications concern the fact that dealcoholized wine should not be labeled or marketed as a wine and that actions aimed at increasing consumer confidence toward this new product should be implemented.
topic Dealcoholized wine
Choice modeling
Acceptability
Willingness to pay
url http://www.sciencedirect.com/science/article/pii/S221297741400009X
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