İlaç Sektöründe Pazar Paylarının Analizi: Yeni Lanchester Stratejisi ve Sistem Dinamikleri(Analysis of Market Shares in Pharmaceutical Industry: New Lanchester Strategy and System Dynamics)
Today, many companies have developed different competition strategies with the purpose of reaching their institutional targets. Developing of the competition strategies and reaction to the instantaneous changes according to the market conditions are possible with the detailed and dynamic analysis of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2013-12-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.cbu.edu.tr/yonetimekonomi/dergi/pdf/C20S22013/51-65.pdf |