Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia
<p>The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor, and descriptive. The result of this research for segmentati...
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Syarif Hidayatullah State Islamic University of Jakarta
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doaj-fb891d61f56c4a6ab4e510cc3723042d2020-11-24T22:58:01ZengSyarif Hidayatullah State Islamic University of JakartaAl-Iqtishad: Jurnal Ilmu Ekonomi Syariah2087-135X2407-86542015-10-014210.15408/aiq.v4i2.20971660Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah IndonesiaMansur Chadi Mursid0Rr. Kathrin Irviana1STAIN PekalonganSTAIN Pekalongan<p>The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor, and descriptive. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of shariah loyalist, floating mass, and conventional loyalist. From this research, floating mass segment is the most potential segment due to its market size compared to shariah loyalist and conventional loyalist segments</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v4i2.2097">10.15408/aiq.v4i2.2097</a></p>http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2097market segmentationconsumer behaviorIslamic banking |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Mansur Chadi Mursid Rr. Kathrin Irviana |
spellingShingle |
Mansur Chadi Mursid Rr. Kathrin Irviana Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah market segmentation consumer behavior Islamic banking |
author_facet |
Mansur Chadi Mursid Rr. Kathrin Irviana |
author_sort |
Mansur Chadi Mursid |
title |
Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia |
title_short |
Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia |
title_full |
Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia |
title_fullStr |
Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia |
title_full_unstemmed |
Analisis Segmen Pasar dan Prilaku Nasabah Bank Syariah: Kajian Hukum Islam Terhadap Produk HSBC Amanah Indonesia |
title_sort |
analisis segmen pasar dan prilaku nasabah bank syariah: kajian hukum islam terhadap produk hsbc amanah indonesia |
publisher |
Syarif Hidayatullah State Islamic University of Jakarta |
series |
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
issn |
2087-135X 2407-8654 |
publishDate |
2015-10-01 |
description |
<p>The purpose of this research is for identifying market segment and customer behavior toward Islamic banking and its marketing implications in all regions of DKI Jakarta. The analytical tools applied are analysis of cluster, factor, and descriptive. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of shariah loyalist, floating mass, and conventional loyalist. From this research, floating mass segment is the most potential segment due to its market size compared to shariah loyalist and conventional loyalist segments</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v4i2.2097">10.15408/aiq.v4i2.2097</a></p> |
topic |
market segmentation consumer behavior Islamic banking |
url |
http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2097 |
work_keys_str_mv |
AT mansurchadimursid analisissegmenpasardanprilakunasabahbanksyariahkajianhukumislamterhadapprodukhsbcamanahindonesia AT rrkathrinirviana analisissegmenpasardanprilakunasabahbanksyariahkajianhukumislamterhadapprodukhsbcamanahindonesia |
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1725648823787716608 |