Almond advertising yields net benefits to growers
This study evaluates the economic impacts of advertising and promotion expenditures funded under the almond marketing order. Over the crop years 1962/63 through 1997/98, the correlation of industry promotion and demand was positive and statistically significant. Almond adv...
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2001-01-01
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doaj-fd66f4caab8e4e75bad41ebeafa14a5f2020-11-24T20:47:12ZengUniversity of California Agriculture and Natural ResourcesCalifornia Agriculture0008-08452160-80912001-01-01551202510.3733/ca.v055n01p2010.3733/cav055n01_6Almond advertising yields net benefits to growersJohn M. Crespi0Richard Sexton1Department of Agricultural and Resource Economics, UC Davis and Department of Agricultural Economics, Kansas State UniversityDepartment of Agricultural and Resource Economics, UC DavisThis study evaluates the economic impacts of advertising and promotion expenditures funded under the almond marketing order. Over the crop years 1962/63 through 1997/98, the correlation of industry promotion and demand was positive and statistically significant. Almond advertising has yielded marginal benefits between $3 and $10 per dollar spent. The 1994/95 through 1996/97 suspension of the promotion program reduced grower profits in the range of $88 million to $231 million during the suspension period.http://calag.ucanr.edu/archive/?article=ca.v055n01p20 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
John M. Crespi Richard Sexton |
spellingShingle |
John M. Crespi Richard Sexton Almond advertising yields net benefits to growers California Agriculture |
author_facet |
John M. Crespi Richard Sexton |
author_sort |
John M. Crespi |
title |
Almond advertising yields net benefits to growers |
title_short |
Almond advertising yields net benefits to growers |
title_full |
Almond advertising yields net benefits to growers |
title_fullStr |
Almond advertising yields net benefits to growers |
title_full_unstemmed |
Almond advertising yields net benefits to growers |
title_sort |
almond advertising yields net benefits to growers |
publisher |
University of California Agriculture and Natural Resources |
series |
California Agriculture |
issn |
0008-0845 2160-8091 |
publishDate |
2001-01-01 |
description |
This study evaluates the economic impacts of advertising and promotion expenditures
funded under the almond marketing order. Over the crop years 1962/63 through 1997/98,
the correlation of industry promotion and demand was positive and statistically significant.
Almond advertising has yielded marginal benefits between $3 and $10 per dollar spent.
The 1994/95 through 1996/97 suspension of the promotion program reduced grower profits
in the range of $88 million to $231 million during the suspension period. |
url |
http://calag.ucanr.edu/archive/?article=ca.v055n01p20 |
work_keys_str_mv |
AT johnmcrespi almondadvertisingyieldsnetbenefitstogrowers AT richardsexton almondadvertisingyieldsnetbenefitstogrowers |
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