Rebranding of Professional Services: Three Case Studies
In recent decades, corporate rebranding has been receiving a lot of attention by the organizations which tend to strive on achieving a competitive advantage by developing a distinguished brand identity in the minds of their customers. The extant rebranding literature lacks understanding of the effec...
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| Format: | Others |
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Auckland University of Technology,
2018-11-14T02:57:57Z.
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| Online Access: | Get fulltext |