Choice determinants of donors giving to charities
The research applied multi-criteria decision-making analysis to donor decisions regarding the choice of a particular charity in order to identify which donor attitudes are significant in the giving decision. Factors affecting the appeal of major charities in Health and Disability were compared. The...
Main Author: | Alexander, Fraser (Author) |
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Other Authors: | Collins, Brett (Contributor) |
Format: | Others |
Published: |
Auckland University of Technology,
2008-04-18T01:12:29Z.
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Subjects: | |
Online Access: | Get fulltext |
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