Branded Fan Pages and Brand Love: An Empirical Investigation

Brand love is critical in building customer-brand relationships. In today's world where brands and its customers are connecting by social media channels, it is essential to understand how brand love is built on digital platforms. In this study, antecedents and influences of brand love branded F...

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Bibliographic Details
Main Author: Le, Trang (Author)
Other Authors: Glynn, Mark (Contributor)
Format: Others
Published: Auckland University of Technology, 2019-07-04T03:31:55Z.
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