The Moderating Role of Perceived Risk Between AI Chatbots, Purchase Intentions and Customer Loyalty in Customer Service

Artificial Intelligence (AI) has increasingly permeated the service industry as new innovations have rapidly allowed the development of new channels for interacting with consumers. Among these is the development of AI based Chatbots for customer services online. This research was conducted on Americ...

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Bibliographic Details
Main Author: Yu, Jiaming (Author)
Other Authors: van Esch, Patrick (Contributor)
Format: Others
Published: Auckland University of Technology, 2021-10-12T03:58:07Z.
Online Access:Get fulltext

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