The odds in our favour: understanding the motivation to visit New Zealand thoroughbred horse racetrack events during the low-season among 20-30 year-olds
The New Zealand thoroughbred horse racing industry faces a number of event attendance issues. On the one hand, thousands of visitors reportedly favour thoroughbred horse racing events that feature throughout the November to March summer high-season, so the industry has relied on the economic advanta...
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| Format: | Others |
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Auckland University of Technology,
2012-06-12T21:33:25Z.
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| Online Access: | Get fulltext |