Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi

People's perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present...

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Bibliographic Details
Main Authors: Zainal Abidin, Siti Zaleha (Author), Omar, Nasiroh (Author), M. Radzi, M. Hamiz (Author)
Format: Article
Language:English
Published: CMIWS and UiTM Press, 2011.
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