The role of customer knowledge management towards organizational performance / Ahmad Suffian Mohd Zahari ... [et al.]
In this information age, Knowledge Management (KM) and Customer Knowledge Management (CKM) have become the main competitive strategies of the organization to improve the organizational performance. This paper discusses the role of Knowledge Management and Customer Knowledge Management implementation...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Information Management,
2014.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |