The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]
Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is always available for use. However, when there are too many interactive fe...
Main Authors: | Bahari, Khairil Anuar (Author), Che Azmi, Muhammad Nuruddin (Author), Mohd Kamal, Saiful Bahri (Author), Zainol, Noorliza (Author), Mahat, Fadhlina (Author), Abdullah, Dahlan (Author) |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
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