The impact of performance expectancy on purchasing travel products via online travel agents websites: gender as moderator / Safwan Marwin Abdul Murad ... [et al.]

The impact of performance expectancy on purchasing travel products via online travel agents websites: gender as moderator / Safwan Marwin Abdul Murad ... [et al.]

Online travel purchasing can be made via online travel agents' websites (OTAs). While online travel agents (OTAs) keep leveraging their services to various segments of the travel and tourism industry, OTAs face a great problem of consumers' rejection from purchasing directly via their webs...

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Bibliographic Details
Main Authors:	Abdul Murad, Safwan Marwin (Author), Sivapathy, Arunnaa (Author), Mohd Nor, Annuar Aswan (Author)
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah, 2021.
Subjects:	Customer services. Customer relations Purchasing. Selling. Sales personnel. Sales executives Electronic commerce Article
Online Access:	Get fulltext View Fulltext in UiTM IR

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