Purchase intention towards halal food product among non muslim students of Kangwon National University, South Korea / Azurin Sani ...[et al.]
This paper aimed to explore the purchasing intention of halal food products among Kangwon National University students in International Trade and Commerce major in South Korea. This study used the Theory of Planned Behavior (TPB) that consists of attitude, subjective norm, and perceived behavioral c...
Main Authors: | Sani, Azurin (Author), Mohamed Thaheer, Ahmad Shazeer (Author), Syed Omar, Syed Ashrene (Author), Sani, Mawaddah Nasrun (Author), Mohamad, Amiro (Author) |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA,
2021-11.
|
Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
Similar Items
-
Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar ... [et al.]
by: Mahdzar, Mazlina, et al.
Published: (2021) -
Determinants of internationalization of SMEs using partial least square / Zahariah Mohd Zain, Azurin Sani and Ahmad Shazeer Mohamed Thaheer
by: Mohd Zain, Zahariah, et al.
Published: (2020) -
Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad ... [et al.]
by: Muhammad, Nur Shahrulliza, et al.
Published: (2019) -
Do different halal certificates have different impacts on Muslims? A case study of Malaysia / Yukichika Kawata and Syed Ahmed Salman
by: Kawata, Yukichika, et al.
Published: (2020) -
Halal food certification and business excellence: A conceptual paper / Zuhayr Khan Mustun
by: Mustun, Zuhayr Khan
Published: (2021)