The importance of service culture for institutional work in medical tourism: The Role of Medical Doctors / Norzayana Yusof and Herwina Rosnan
Extant studies in service-dominant (SD) logic put emphasis on the need to develop mid-range theories to bridge the gap between theoretical abstraction and empirical findings. While institutions are integral to midrange-theoretical advancement, little is known about how organisations deal with it. Ad...
Main Authors: | Yusof, Norzayana (Author), Rosnan, Herwina (Author) |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA, Negeri Sembilan,
2021.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |
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