International and intercultural public relations: a campaign case approach / Baby Anusha Nur Mohamed Thaheer
Need to understand more about international public relations? Then this book International and Intercultural Public Relations: A Campaign Case Approach might interest you. It contains a complete guide on how to apply concepts to evaluate Public Relations activities and campaigns by providing example...
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies (FCMS),
2008.
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| Online Access: | Get fulltext View Fulltext in UiTM IR |
| Summary: | Need to understand more about international public relations? Then this book International and Intercultural Public Relations: A Campaign Case Approach might interest you. It contains a complete guide on how to apply concepts to evaluate Public Relations activities and campaigns by providing examples of case studies and analyse of Public Relations cases. |
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